Smell is ephemeral by virtue of its nature, and yet it helps us form some of the strongest associations.

There is no wonder that a signature scent is as much of a fashion statement and expression of personality as our taste in clothing and accessories. Invisible but distinct, it influences how you’re perceived.

Click (PREVIOUS) or (NEXT) to navigate the Wheel

Female fragrances Male fragrances

Olfactive Family
Sub Olfactive Family
Time
Occasion
Olfactive Family
Sub Olfactive Family
Time
Occasion
Female fragrances
Male fragrances

Olfactive Family
Sub Olfactive Family
Time
Occasion
Olfactive Family
Sub Olfactive Family
Time
Occasion

Where do I apply perfume and where?

Where do I store it?

Which concentration is best for me?

These are only some of the questions you’re asking.

Read on to find out the answers and become an expert on maximising your perfume's longevity and intensity.

Before we begin, here's a couple of useful terms from the fragrance world – so that you know exactly what you’re talking about when you offer your client a new scent to try!

  • Top Notes: Also called opening notes or head notes, they're usually lightest in the composition of scents and are the quickest to fade.
  • Middle Notes: These notes are less volatile, they appear when the top notes are gone and represent the heart of the fragrance.
  • Base Notes: These are the final, most lingering fragrance notes that rise up to mingle with the heart notes, providing a lasting impression.

Don't rub your wrists together! Contrary to popular belief, you are not making your skin absorb more perfume that way, but rather forcing the top notes to vanish faster, robbing the fragrance of some of its strength.

MASTER PERFUMERS

Elise Benat

“When I create, I see images.
Like a photographer,
I imagine my fragrances as a picture.”

A daughter of sailors, Elise grew up enveloped in the vibrant scents of the Mediterranean. As a teenager, she spent a whole year on the boat with her family and the rich memory of fragrant sea breeze imprinted on her mind forever.

The raw material is the starting point from which Elise Benat builds her formulas. Drawing on a rich personal history of travel, she relishes the challenge of translating words into scents and creating subtle, surprising fragrances.

Emilie Coppermann

“I love a scent that holds an element of surprise... A bright touch to bring on a smile.”

For Emilie, being a perfumer is more than a vocation. Her talent for composing fragrances lies in her playful nature, sense for exploration and fearless approach to experiments, like mixing traditionally masculine and feminine codes.

Ever since she was 14, and a magical encounter with the perfumer of the Rochas House, Emilie was destined to become a Master Perfumer. Over 20 years later, this passionate Parisian has won many international awards in her field.

Nathalie Lorson

“My garden is where I discover new olfactive worlds to inspire me, each and every day.”

Endlessly inspired by her travels to Japan, Nathalie describes her olfactive style as a search for harmony. It’s evident in her choice of raw materials and the writing of her formulas, which are round, smooth and sensual.

Visionary master perfumer, Nathalie Lorson finds inspiration for the fragrances she creates in nature and in her travels. In December 2016, she was bestowed with the title Master Perfumer—the highest honour in the fragrance industry.

Aliénor Massenet

“I think of perfume in terms of colours and shapes... just like stunning works of art or architecture.”

Extremely independent and a bit rebellious, Alienor has found her mode of expression in perfume. Like a jeweller selecting precious gems, she loves rich and refined ingredients. She often works by theme – a specific ingredient, be it rum, leather or sesame.

Aliénor’s ideal mode of expression is in perfumes. She was trained by three of the greatest master perfumers of our times.